Social media marketing
Brand strategy and direction
Define look & feel and tone of voice
Develop and execute social media strategy
Monitor and respond to customer posts
Interact with target customers, key communities and likeminded brands
Maintain a robust content calendar
Brainstorm social media content with key stakeholders
Content creation
Develop content series to support brand pillars
Photo and video shoots
Create collages, graphics and videos for social media
Guide social content creative direction taking into consideration current trends, brand aesthetic, audience interests, and engagement
Digital Campaign Implementation
Manage paid social advertising campaigns
Plan & execute email campaign strategy
Implement digital search and display advertising
Design graphic content for digital advertisements
Optimize campaigns with in-depth audience analyses
Collaboration Strategy
Identify paid and organic social media collaborators
Cultivate relationships with social media influencers
Manage a budget for sponsored posts
Collaborate with external creative content partners
Organize giveaways and contests with partners